Collaborations, content and copywriting
Video scripts
When the Chautauqua Lake Erie Art Trail Open Studio Tour was forced to reschedule and reimagine their annual Memorial Day event due to the national pandemic, a virtual tour and presentation of the artists’ work seemed a natural solution. Working with videographer Ashley Baron, we created 17 individual Meet the Artist videos and one compilation video to promote the experience as both a virtual and physical tour rescheduled for Labor Day Weekend. See the videos
Branding guidelines and website development
Working with the Board of Directors and staff of the Northwest Arena, Kerswood Publishing and Kellogg Design crafted a plan to increase awareness of the facility and its role in the community, drive website traffic, and improve customer satisfaction. After researching the organizational goals, market, and industry, we developed a new brand identity and guidelines, wrote descriptive text, and created a website, in collaboration with SB Marketing, that would allow the arena to expand its reach and engagement with customers.
Copywriting
The County of Chautauqua Industrial Development Agency needed to get the word out about a new Revolving Loan program funded by the CARES Act. Kerswood Publishing and Kellogg Design collaborated on messaging, copy and graphics to create and place ads in local print and broadcast media.